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Our stakeholders have high expectations of CCEP, and want us to address many of today’s social and environmental challenges. We value the insight that we gain from discussions with our stakeholders and have specifically sought their input to develop our new sustainability strategy for Coca-Cola in Western Europe.

We have been listening closely to their concerns on the issues that matter most to them and our business. We’ve continued to engage with them throughout the year, through ongoing discussion about our most material issues related to our drinks, packaging and our impact on society; as well as continuing to deliver our targets on climate, water, and our supply chain.

This is Forward was developed following extensive consultation with over 100 of our key stakeholders – including governments, NGOs, customers, suppliers, as well as 12,000 consumers across six countries and more than 1,000 of our own employees.

 

 

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Drinks

Drinks

Who do we engage with?

We regularly speak with a range of customers, EU and national governments, regulators, NGOs and trade associations about this topic.

What are their concerns?

Stakeholders regularly speak with us about the need to reduce the amount of sugar and calories in our products, and make it easier for consumers to cut down on sugar with easy-to-understand product information and smaller packaging sizes. They also want to ensure that we have adopted responsible marketing and advertising practices, especially in relation to children.

How are we responding?

Reducing sugar: In 2016 we signed up to the UNESDA commitment to reduce added sugar in our drinks by 10% between 2015 and 2020. In 2017, we have changed the recipes in 117 of our drinks, in order to reduce their sugar content. Since 2010, we’ve reduced the added sugar in our soft drinks by 9.3%, and by 4.2% since 2015.

Introducing more choice: We’ve evolved our portfolio to offer a wider choice of low and no-sugar drinks to our consumers, including organic tea, ready-to-drink teas and coffee, and plant-based beverages. In 2017, 37% of our sales came from low or no-calorie drinks.

Responsible marketing: We have a long-standing commitment never to market our products to children under 12 years of age.

Clearer labelling: 100% of our products have Reference Intake (RI) labelling. In 2017, through The Coca-Cola Company, we joined a multi-company task force reviewing the development of a consistent and single nutrition labelling scheme across Europe. We’ve also introduced clearer portion-size labelling on every bottle over 500ml.

 

Packaging

Packaging

Who do we engage with?

In all of our markets in Western Europe, we are partners in local household collection or deposit return schemes and we aim to lead the way in driving a step-change in packaging collection, especially in markets where recycling rates have stalled. These include partners such as Citeo in France, Fost Plus in Belgium, Valorlux in Luxembourg, Ecoembes in Spain and Valpak in Great Britain.

What are their concerns?

Stakeholders want us to ensure that our soft drinks packaging does not end up as litter, or in the oceans, that all of our packaging is fully recyclable or reusable, and that we support the circular economy by using recycled materials in our bottles and cans. Stakeholders would like to see us taking steps to move away from single-use packaging, and invest in new packaging solutions. They would also like to see us use the power of our brands to ensure we encourage consumers to recycle.

How are we responding?

Recyclability: In 2017, 96.6% of our packaging was fully recyclable in 2017, and 21% of our packaging was refillable.

Using recycled and renewable materials: In 2017, 24.6% of the PET we used was rPET, and 4.5% of the PET we use was PlantPET.

Recycling: We’ve been working with local governments to improve the way in which packaging waste is collected and recycled in many of our markets, in order to achieve our target to collect 100% of our packaging for recycling by 2025. We’ve also encouraged recycling through clearer labeling and consumer campaigns. In addition, to ensure a reliable supply of high-quality rPET, we have invested in plastic reprocessing through a joint-venture with Plastipak, Infineo Recycling, in France; and have a long term rPET supply agreeement with CleanTech, a Plastipak facility in Lincolnshire in Great Britain.

Sustainable packaging innovation: We’ve pioneered new innovations in sustainable, re-usable packaging in conjunction with our Freestyle smart fountain dispensers.

Consumer communication: Together with The Coca-Cola Company, we are working to directly encourage consumers to recycle, through clear on-pack labeling, as well as integrated consumer marketing campaigns, such as the A Bottle Love Story advertisement.

 

Society

Society

Who do we engage with?

We work with our own employees, community members and community partners such as NGOs and local charitable initiatives. These include partners such as Brunel UniversityJUMP, and the Excelsior4All Foundation on diversity issues; as well as partners such as Mentor in Sweden, Chartre Entreprises et Quartiers and L dans la Ville in France, and the Fundacion Mujeres in Spain, among others.

What are their concerns?

Stakeholders want to ensure that we build a more diverse workforce, and inclusive culture across all areas of our business; and that our employees work in a safe, healthy environment. They also want to ensure that we make a proactive, positive, local economic contribution by increasing employability, building skills, offering job opportunities and supporting charitable and community causes.

How are we responding?

Gender-balanced leadership: We’ve set a target to achieve better gender balance in our management positions by 2025 - 40% women and 60% men. At the end of 2017, 32.6% of our management positions were held by women and 67.4% by men.

Diverse workforce and inclusive culture: We’re keen to recruit and nurture diverse perspectives and experiences. We've focused on gender diversity, as well as rolling out innovative programmes to become more inclusive of cultural and generational backgrounds.

Safety: In 2017, we had a Lost-time Incident Rate of 1.23. We are now working to establish a new cross-CCEP safety programme to continue to improve our performance.

Community investment: We’re increasing our employee volunteering and supporting local community partnerships, with a special focus on youth initiatives. In 2017, we invested €4 million to support local charitable and community programmes across our territories. In 2018, we will be focused on strengthening our community investment and encouraging our employees to volunteer.

Local employment: We have strong relationships with the local communities in which we operate, providing employment for 23,500 people across our territories.

Water

Water

Who do we engage with?

On this topic we work closely with suppliers, local municipalities and NGOs such as WWF and SEO/Birdlife.

 

What are their concerns?

Stakeholders want us to protect the local watersheds that we source the water we use in our drinks from; and that we are using water as efficiently as possible - aiming to reduce it as much as possible. They also want us to address the water impacts in our supply chain - particularly our ingredients and raw materials, and to replenish the water we use in areas of water stress.

How are we responding?

Protect: All of our facilities have undertaken Source Vulnerability Assessments and have Source Water Protection Plans in place.

Water use: In 2017, we used an average of 1.61 litres of water to make one litre of product. This is a reduction of 11.78% since 2010.

Replenish: We are working with The Coca-Cola Company and many local NGOs to replenish 100 percent of the water that we use in areas of water stress. In 2017, we surpassed this goal - replenishing 110% of the water we used in areas of water stress.

Climate

Climate

Who do we engage with?

We work with stakeholders such as The Prince of Wales’s Corporate Leaders Group, and NGOs such as Ecodes in Spain to reduce our direct greenhouse gas emissions. We engage with the Science Based Targets initiative (SBTi), to set science based targets that are in line with the Paris Climate Change Agreement. We are also working with suppliers to reduce greenhouse gas emissions resulting from the value chains of the drinks we produce.

What are their concerns?

Stakeholders want us to set greenhouse gas reduction targets which are aligned to the needs of science, reducing emissions to a 2 degree scenario, in line with the global targets set by the Paris Climate Change Agreement. They want us to set targets which not only look at our own operations, but also across our entire value chain. Stakeholders also want us to align to the RE100 initiative, and source only renewable electricity.

How are we responding?

Carbon reductions: since 2010 we’ve reduced the absolute carbon footprint of our core operations by 45.3%, and by 28.3% per litre (g CO2e/litre), across our entire value chain.

Science based targets: our new climate strategy and carbon reduction commitments are in line with the 2015 Paris Agreement and have been validated by the Science Based Targets initiative.

Renewable energy: We are signatories of RE100, making a commitment to purchase 100% renewable energy for our direct operations by 2020. In 2017, 87.5% of our electricity came from renewable sources.

Supply chain

Supply chain

Who do we engage with?

We work with NGOs, our suppliers and industry organisations like the Sustainable Agriculture Initiative (SAI)Rainforest Alliance, and UTZ.

What are their concerns?

Stakeholders want us to be transparent about our supply chain, and provide assurance that they are free of child labour, forced labour or modern slavery, respect human rights, and support local livelihoods. In particular, they want to ensure that our key agricultural ingredients are sourced sustainably and do not damage the environment.

How are we responding?

Supplier Guiding Principles: In 2017, 80% of our goods and materials were sourced from suppliers that complied with our Supplier Guiding Principles (SGPs).

Sustainable ingredient sourcing: 100% of our suppliers are committed to complying with our Sustainable Agriculture Guiding Principles (SAGPs) by 2020. We continue to work with third-party certification bodies (including SAI Platform, UTZ and FSC/PEFC) to ensure that our suppliers provide agricultural ingredients that comply with our SAGPs.

Human Rights: We continue to embed human rights within our supply chain, in conjunction with The Coca-Cola Company, through our SGPs and SAGPs. We publish an annual response to the UK’s Modern Slavery Act, and have recently responded to Know the Chain, a benchmark regarding forced labour risks within global supply chains.

Case Study

Open

Open

Netherlands

Following the launch of This is Forward, we hosted over 60 conversations around sustainability with stakeholders throughout the month of November, in a trendy loft-style setting across three different cities in the Netherlands. This series of discussions, which we named Open, were held in order to have an open dialogue with stakeholders about our business, growth strategy, and our new sustainability plans. Over four weeks, we held discussions with over 200 stakeholders, 400 customers, and 170 colleagues about our drinks, packaging, and community efforts. These open conversations generated new ideas and inspiration on how to best move our strategy forward. For more information, please click here.

Le Soft

Le Soft: a space for engagement

France

In April 2017, we opened Le Soft, a venue in the heart of Paris dedicated to having open conversations with stakeholders about the future of the soft drinks category, our evolving drinks portfolio, and our sustainability commitments. Over 37 days, we hosted more than 2,400 customers, consumers, members of government, journalists, and other stakeholders to an inviting loft-style space in Paris, where they experienced a range of activities and events, such as dinners, press conferences and cooking sessions using sweeteners. Following the initial Le Soft events, over two-thirds of the visitors said that it improved their view of Coca-Cola in France. The sessions were so successful, that following the initial launch, we now host a permanent Le Soft space within our Coca-Cola Paris office, and interested stakeholders can also take a virtual tour.

 

 

Climate

Hostelería #PorElClima

Spain

Collaborating with our stakeholders to share our knowledge and experience is one of the most impactful ways we can help address climate change. In Spain, together with the #PorElClima community, we have launched Hostelería#PorElClima, a digital platform to promote climate awareness and sustainable practices among our stakeholders in the hospitality sector. Through the initiative, customers and stakeholders can set public goals to reduce their emissions and resource use; and can share their progress and challenges with others in the network. For more information, please click here.

Lüneburg

Open day at Lüneburg

Germany

In 2017, 1,500 visitors from the local community visited our Open Day at our Lüneburg site to mark 40 years of Coca-Cola production at the plant, and celebrate 10 years of ViO drinks. This visit provided everyone within the local community with an opportunity to really see how we manufacture our products, meet employees, and share their views and opinions. For more information, please click here.