Action on Drinks

Obesity is a complex problem caused by many different factors, with a significant cost to both society and individuals across Western Europe and around the world. Yet it is largely preventable through healthy diets and regular physical activity. We know that eating and drinking less sugar is an increasingly important issue for many people, so we are taking action to help our consumers do just that.

We are evolving our business to be a total beverage company, in line with changing consumer tastes, lifestyles and shopping habits. As part of this approach we are rethinking many of our recipes to reduce sugar across many of our brands, and are making low and no-sugar versions of the drinks people love easier to find. We’re exploring and bringing to market new sugar alternatives that help us keep the great tastes people have come to expect from our drinks but with less sugar and fewer calories. We are expanding our portfolio to include many other beverages like organic tea (e.g. Honest Tea), grab-and-go coffee, juices and purified water (e.g. GLACÉAU Smartwater).

We are making smaller, more convenient packages available, making it easier for consumers to control the amount of sugar they consume. We’re shifting our marketing spend to make people more aware of our low and no-sugar options. In 2016, we launched our “One Brand” global marketing strategy, which highlights our lower and no-sugar versions of Coca-Cola alongside Coca-Cola classic. It also underscores our commitment to offering consumers whichever Coca-Cola suits their taste, lifestyle and diet – with or without sugar, with or without calories. Finally, we are determined to give people the information they need to make informed choices.

We agree that too much sugar isn’t good for anyone and we support the current recommendation by the World Health Organisation (WHO) that people should limit their intake of added sugar to no more than 10 percent of their total calorie consumption.

Our Action on Drinks helps us to support UN Sustainable Development Goal 3 – Good Health and Wellbeing.

More about our commitments

We’ll make it easier for consumers to cut down on sugar with straightforward product information and smaller pack sizes:

For many years we have been at the forefront of providing consumers with easy-to-understand on-pack information about the calories and sugar content in our products. We are committed to ensuring that all of our products feature easy-to-understand ingredient information that helps consumers make the right beverages choices for different lifestyles and preferences. In addition, we are committed to increasing the number of smaller, more convenient packages. In 2016, just over 5% of our products were sold in packs of 250ml or less and we’re looking to increase this figure significantly by 2025. We will set a target for the percentage of our products in smaller packages within 12 months from the launch of This is Forward.

We’ll make sure we don’t advertise to children under 12 and that our sales and marketing practices evolve in line with external expectations:

We also play a proactive role in leading local industry coalitions to strengthen our actions, with a particular focus on the rapidly evolving digital and social media environment and school policies.  For example, in September 2017, together with the European soft drinks industry, we announced a new commitment to stop selling soft drinks with added sugar in secondary schools across Europe.


We’ll reduce the sugar in our soft drinks by 10% between 2015 and 2020, and that’s in addition to the 5% reduction achieved in the previous 5 years:

We are rethinking many of our recipes to reduce sugar, because while sugar in moderation is fine, too much of it isn’t good for anyone. As a result, we will help to deliver the European soft drinks industry commitment to reduce sugar across our soft drinks portfolio by 10% between 2015 and 2020. We’re on track to meet this, equivalent to removing 88,000 tonnes of sugar from our products.

We’ll aim for 50% of our sales to come from low or no calorie drinks:

In 2016, 35% of the drinks we sold were low/no calorie and we’re aiming to achieve 50% by 2025. All of our major brands already have a no sugar alternative, part of a long-term commitment that saw us first launch Coca-Cola light/Diet Coke 32 years ago and make significant investment in Coca-Cola Zero Sugar in recent years. We are making our low and no-sugar drinks more visible and easier to find and will shift our marketing spend to ensure that more people are more aware of our low and no calorie drinks.

We’ll continuously evolve our recipes and portfolio to offer a greater choice of drinks:

We are continuing to evolve our recipes and portfolio, bringing many other drinks - like organic tea, grab-and-go coffee, juices and water - to more people in more places. Since 2010 we have introduced approximately 180 no- or low-sugar products; including Coca-Cola Zero Sugar, Honest Tea, GLACÉAU Smartwater; and new no- and low- sugar recipes for popular brands such as Fanta and Sprite. Today, over one third of our sales in Western Europe are low or no calorie.