We know our stakeholders have high expectations about efforts to reduce the sugar and calories in our portfolio. We are listening – and are taking action. Together with The Coca-Cola Company, we are evolving our long-term business strategy to provide a greater range of no- and low-calorie products. We’re doing this by changing the recipes in our drinks to reduce sugar and calories, introducing smaller packaging to help people control their sugar intake, and developing new no and low-calorie products.

Reducing sugar

We are taking multiple steps to help reduce sugar in people’s diets.

Through our membership of the European soft drinks industry association, UNESDA, CCEP has committed to reducing its average sugar content per litre of product by 10 percent between 2015 and 2020. In addition, we have set calorie reduction pledges in most of the countries where we operate.   

Convenient, smaller packaging

We are also working to provide a greater range of smaller, more convenient packages, which make it easier for people to control their sugar intake. In 2016, 5.6 percent of our products were sold in pack sizes of 250ml or less. 

Providing clear and accessible information

We are also making sure that consumers are clear on the amount of calories in our products so the can make informed choices.

Since 2009, we have voluntarily included Guideline Daily Amount (GDA) labelling on 100 percent of our packaging; and have also included front-of-pack Reference Intake (RI) information on approximately 98 percent of our packaging since 2013. In 2014, we joined the UK Government’s voluntary colour-coded, front-of-pack nutrition labelling scheme. 

Responsible marketing

We also have a longstanding policy not to advertise or market any of our products to children under the age of 12