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We’re determined to make a positive difference in society by promoting economic development in our local communities.

Our Strategy

particular focus on initiatives which help young people gain the employability, skills and confidence they need to succeed.

Our Action on Society supports the UN Sustainabile Development Goal 4, for inclusive and equitable quality education, the UN Sustainable Development Goal 8 on Decent Work and Economic Growth and the UN Sustainable Development Goal 11, by contributing to making the communities in which we operate more inclusive and sustainable.

We have always been closely connected to the local communities in which we operate, whether it’s through our local production sites, the drivers who deliver our products or the employees who make and sell our drinks.

We also know that many of our communities face significant challenges, including high levels of youth unemployment. We help address these issues across our territories by increasing our employee volunteering and by supporting local community partnerships, with a  

Our 2025 Commitments

Employee Volunteering

We’ll expand the contribution we make to society by increasing our employee volunteering and supporting local community partnerships.

Community Support

We’ll support initiatives which help young people gain the employability, skills and confidence they need to succeed.

Our 2018 Progress

  • hours volunteered by our employees to support local community projects.

  • (0.41% of our profit before tax) spent in 2018 supporting local community programmes.

Our Actions

What are your main community investment focus areas?

We are committed to championing grassroots community partnerships. We focus our investments on social initiatives that help young people from disadvantaged backgrounds find employment. We also support environmental community initiatives. In 2018, we launched a volunteering policy that enables all CCEP employees to dedicate up to two paid working days a year to volunteer for a charity or cause of their choice.

What are you doing to help young people gain employability and confidence?

We believe that everyone should be given the opportunity to fulfil their potential – whether it’s by gaining meaningful employment, learning a new skill or starting a business.

Working with The Coca-Cola Company, we expanded our support for local community partnerships in 2018.  We currently support a range of local programmes that aim to empower young people, including WannaWork in Belgium, Passport to Employment in France, the German Foundation on Integration and Migration, Reach Up in Great Britain, JINC in the Netherlands, GIRA Jóvenes in Spain and Mentor in Sweden.

In 2018, we held a two-day workshop in Norway, providing barista training for vulnerable young people. The project was part of a broader collaboration between CCEP Norway and Oslo Red Cross. In France, we took part in Tous en Stage, an internship initiative giving 3rd grade school pupils from disadvantaged backgrounds an introduction to a range of professions. The project was created by CCEP France with a number of other major French companies and was supported by the French Ministry of Education.

We also partner with schools and universities to provide employment opportunities. In 2018, we held a workshop for sustainability management MBA students from Leuphana University at our manufacturing site in Lüneburg, Germany. The 20 students who attended the workshop worked with site representatives to help develop sustainability management plans for the plant.

In Antwerp, Belgium, our Coca-Cola Visitors Centre offers an interactive experience that educates young people about our approach to sustainability, and provides an open door for young people to learn about manufacturing and the soft drinks industry. Around 18,000 people, mainly students, visit the centre every year.

What do you do to invest in and support local community partnerships?

We support our community partnerships through financial investment and sponsorship. In 2018, we spent €5 million on supporting local community activities across our territories (0.41% of our profit before tax).

Our employees also play an important role in supporting our local community partnerships through volunteering. In 2018, our employees dedicated nearly 11,955 hours to volunteering to support the work of our national charity partners, local community groups and other good causes.

To encourage our employees to become even more involved in community projects, in November 2018 we launched a new volunteering policy that enables all CCEP employees to dedicate up to two paid working days a year to volunteer for a charity or cause of their choice.

What other kinds of local community programmes do you support?

Aside from our youth employment programmes, we support a wide range of other grassroots community partnerships across all of our territories in Western Europe. These include programmes which bring communities together through physical activity, such as Olympic Moves in the Netherlands and Special Olympics across our territories.

We support local food banks in Great Britain and Germany, bringing drinks to people in need by donating products which are close to the best before date, and thereby also avoiding food waste. We plan to strengthen our investment in these partnerships in 2019.

We also support environmental programmes through investment and volunteering. These include our water replenishment projects in Belgium, Great Britain, France and Spain, and our land-based and marine litter clean-up programmes across our territories. See our our stories in Action on Packaging and Action on Water for more about these activities.

Our Stories

 

 

 

to discuss pressing social and sustainability issues with leading companies, non-governmental organisations and key influencers. 

In our site in Dongen, the nine delegates joined 80 Coca-Cola system employees to learn about the work we are doing to deliver our sustainability commitments. They also took part in a hands-on litter collection activity in partnership with Plastic Whale in Amsterdam.

One Young World

The Netherlands

In Spain, the unemployment rate among young people is currently 42%. To help address the situation, in One Young World is a UK-based charity that brings together some of the world’s brightest young leaders every year, empowering them to make lasting connections to create positive change. Nine CCEP delegates took part in the One Young World 2018 summit, which was held in The Hague, the Netherlands. They joined 1,800 other young leaders from more than 190 countries   

 

 

 

94% of the young people who took part in the programme said they now have the knowledge to find a job, and almost 80% increased their confidence and communication. While the programme has only recently finished, we already know that eight people have secured jobs, five have gone back into education and two have taken up voluntary work placements.

35 CCEP Field Sales colleagues volunteered to support the project, which will be expanded in 2019 with four new locations for the programme. We’ll be supporting over 160 young people and expect around 200 CCEP volunteers to be involved.

Reach Up

Great Britain

In the UK, around 800,000 young people are currently not in education, employment or training. To help address the problem, CCEP joined forces with national charity UK Youth to create Reach Up: a project to help young people gain the confidence and experience needed to feel ready for the workplace.

The pilot in 2018, delivered in Liverpool, spanned four months and worked with 40 young people to empower them with the confidence, skills and experience needed to prepare them for the workplace. This was delivered through a range of scenario-based workshops, confidence building  and networking sessions, and experience in a real-life working environment.

Crédits photo  © Coca-Cola European Partners

Supporting disadvantaged young people in France

France

In France, we continue to support Passport to Employment, an initiative that provides interview training and professional mentoring for young people from underprivileged backgrounds. 30,000 young people have benefitted from the initiative since it was launched in 2003.

We also support PAQTE (Plan d’Action Quartiers pour les Entreprises), a government-led initiative through which we recruit unemployed people from disadvantaged areas, and L dans la Ville which gives girls and young women from disadvantaged areas of Lyon and Paris access to sports and jobs.

 

Crédits photo  © Coca-Cola European Partners

 

 

 

 

 

CCEP Iberia won the CODESPA Award for the GIRA Youth volunteering programme in 2018. The award was presented by King Felipe VI and was received by CCEP non-Executive Director José Ignacio Comenge.

In 2019, we reached an agreement with AZOTEA Group to launch the GASTRO BAR programme. Azotea is a HORECA (food Service) chain in Spain, which manages well-known restaurants in Madrid such as: Azotea de Círculo de Bellas Artes, Nubel en el Museo Reina Sofía, Picalagartos Azotea NH Gran Vía and Forus Barceló. In 2019, 20 young people from GIRA Youth (aged18-22 years) will become part of the staff of these restaurants as participants of GASTRO School. They will be hired with a six-month contract and they will have an ‘on-the-job’ opportunity to experience training from professionals while working and receiving a salary like any other worker in that position.

GIRA Youth: developing life skills in the great outdoors

Spain

In Spain, we continue to support GIRA Jóvenes (GIRA Youth), our programme giving young people the skills and confidence to find work. Aimed at people from disadvantaged backgrounds aged between 16 and 22, the programme focuses on areas such as aspiration, employability skills and developing self-esteem. Over 4,200 young people have taken part in the programme since it was launched in 2012.

In 2018, the programme held two Campus GIRA, during the year (April and October), a four-day open-air workshop for GIRA Youth participants in the Guadarrama mountains near Madrid. The event gave almost 200 young people the chance to develop valuable life skills and confidence, away from the daily distractions of their complex city lives and mobile phones.

 

Mentor

Mentor

Sweden

In Sweden we support Mentor, an organisation that gives young people aged between 13 and 17 vocational support through mentoring. CCEP supports Mentor through employee volunteering, as well as funding.

In 2018, CCEP volunteers continued to donate their time to helping to inspire young people to find work. This included visits to upper secondary schools, where pupils had the chance to talk to volunteers about their work at CCEP. We also host workshops on topics such as CV writing and networking.

Right: Young people aged between 13 and 17 participating in the Mentor Programme

Special Olympics

Special Olympics

Six territories

CCEP is official partner of the Special Olympics national games – the biggest national sports event for people with learning disabilities in Belgium, France, Great Britainthe Netherlands and Spain. Every year our employees support the Special Olympics through fundraising and volunteering.

2018 marked the 40th anniversary of our long-term charity partner Special Olympics Great Britain, as well as the 50th anniversary of the worldwide Special Olympics movement. To show our support for this double celebration, employees in Great Britain launched an awareness raising campaign and volunteered at the Anniversary Games in Stirling, Scotland. Fundraising and volunteering activities also took place in Belgium, Germany and the Netherlands.

Olympic Moves

Olympic Moves

The Netherlands

Olympic Moves and its partners aim to facilitate positive sports development among young people, based on the conviction that this contributes to a resilient young generation. This pertains to both physical and mental development, such as learning how to handle wins and losses, how to deal with differences, and how to work as a team. Olympic Moves offers students the opportunity to discover multiple competitive sports in a school setting. These sports and activities make them feel accepted and help them hone their talents and boost their confidence, all while having fun, making memories and building friendships. Olympic Moves aims to make secondary school students aged 12-14 enthusiastic about sport, and the positive and lifelong learning experience it can bring.

In the Netherlands our support involved 384 schools and more than 124,425 young people who participated in 16 sports in 2018. 

 

 

 

 

held simultaneously across the country in more than 100 locations and takes into account the five different languages in the country – Galician, Basque, Catalan, Balearic and Andorran. The competition focuses on the importance of handwriting and encourages participants to develop their creative writing skills. Judges include professionals from the world of communication, culture, journalists, writers and academics from the field of language and literature. Regional winners enjoy ‘the Coca-Cola Experience, in which they receive masterclasses from renowned writers and take part in creative writing workshops. The national winner also receives an online creative writing course. 

In 2019, celebrating the 59th year of the competition, more than 13,500 people took part, the highest ever number. Since the competition started more than 10 million young people have taken part in the competition.

Young talent writing contest

Spain

Since 1961, Coca-Cola has supported the ‘Young talent writing contest’ the longest lasting youth literature competition in the country. The main aim is to encourage education, culture and training among young people to give them the skills needed to succeed in the future. For the last four years the competition has run in collaboration with the Spanish Royal Academy. The Coca-Cola Foundation also supports the competition in partnership with Función Lenguaje, a prestigious writing academy and literature assessors. In 2018, a literary workshop for teachers was held, to recognise the importance of teachers in the competition and to encourage them to share experiences and best practice. 

The competition has three levels; local, regional and national. Every year teachers select two 14 year olds from each class. These students are given teaching advice and writing practice, with additional materials provided from The Coca-Cola Foundation. A written test is