Our packaging plays an essential role in maintaining the quality and safety of our drinks. We’re taking action to ensure that we collect 100% of our packaging so that none of it ends up as litter or in the oceans.

Our Strategy

impact of our packaging on the environment by designing it for recyclability, aiming to reduce packaging weight and increase our use of recycled and renewable materials. We are working with The Coca-Cola Company and using our brands to encourage consumers to recycle more, as well as working with customers, local governments and other stakeholders to improve local collection and recycling rates. We also want to lead the way in sustainable packaging innovation, including using renewable materials and finding smart new ways to reduce packaging waste.

Our Action on Packaging supports the UN Sustainable Development Goal 12 on Responsible Consumption and Production as well as UN Sustainable Development Goal 14 on Life Below Water. We're also proud that our Action on Packaging targets will help to deliver The
Coca-Cola Company's vision for a World Without Waste

Recent years have seen an increasing focus and growing public concern around plastic waste. Packaging is part of modern life, but the world has a major packaging waste problem. All too often, packaging is discarded after being used just once and ends up polluting the planet. As a beverage industry leader, we recognise we must do more to address the issue. We’re committed to leading the way towards a circular economy where 100% of our packaging is collected, reused or recycled so that none of it ends up as litter or in rivers or oceans.

Although all of our bottles and cans are fully recyclable, too much of our packaging ends up in the wrong place. That has to change. So we’re leading the way towards a circular economy where we will collect for recycling the equivalent of 100% of the packaging we produce.

To achieve this, we’re taking action on packaging in a number of ways. Firstly, we’re working with our packaging suppliers to minimise the 


Our 2025 Commitments


We’ll make sure that 100% of our primary packaging is recyclable or reusable.

Packaging Collection

We’ll work with local and national partners to collect 100% of our packaging in Western Europe.

rPET Bottles

We’ll make sure that at least 50% of the material we use for our PET bottles comes from recycled plastic.

Inspire to Recycle

We’ll use the reach of our brands to inspire everyone to recycle.


Sustainable Packaging

We’ll lead the way in pioneering sustainable packaging – including renewable materials and smart new ways to reduce packaging waste.

Our 2018 Progress

  • of our primary packaging was recyclable.

  • of the PET used in our plastic bottles was recycled PET.

  • of our packaging (PET and glass) was refillable.

Our Actions

Sustainable Packaging

What progress have you made in ensuring your packaging is recyclable or reusable?

The vast majority (98%) of our packaging is recyclable. By 2025, we will also ensure that our other primary packaging materials, including the cartons and pouches we use for some of our drinks, will also be fully recyclable and compatible with local packaging collection infrastructure. This is aligned with The Coca-Cola Company's global pledge to use 100% reusable or recyclable packaging as part of their World Without Waste strategy.

How much of your packaging is made of recycled and renewable materials?

Using recycled material in new bottles and cans keeps valuable resources in a circular economy, encourages recycling and significantly reduces the carbon footprint of our packaging. However, in many of our markets the availability of food-grade recycled PET (rPET) remains low, and the cost is often significantly higher than virgin PET.

In 2018, 27.6% of the PET we used was rPET. We will continue to work with our suppliers and invest in the rPET value chain. We have committed to more than doubling our use of rPET, so that 50% of all the PET we use will be rPET by 2025. 

We are on course to meet or exceed that target in many of our territories. For example, in the Netherlands, we are due to reach 50% rPET content in our PET bottles by 2019, six years ahead of schedule. Our Great Britain business will reach the target in 2020.

Obtaining sufficient and suitable recycled plastic can be a challenge, so we’re investing in plastic reprocessing infrastructure and engaging in partnerships to ensure a reliable supply of high quality rPET in all our markets. For example, in 2018 we entered into a new partnership and supply agreement with Loop Industries, a plastic reprocessing company. Loop’s depolymerisation technology enables low value plastics to be diverted, recovered and recycled into new, virgin-quality PET plastic.

In addition to investing in rPET, we are also increasing our use of Plant PET, a sustainable, renewable material derived from plants. In 2018, 3% of our PET packaging was made from Plant PET.

Our glass, steel and aluminium is made of 35.3% recycled content on average. In addition, in 2018, 13.8% of our PET packaging and 84.9% of our glass packaging was refillable.


How are you reducing the carbon footprint of your packaging?

Packaging is the biggest contributor to our value chain climate impact, representing 41% of our value chain carbon footprint.

The manufacture of PET plastic is an energy-intensive process, so one way we are reducing our packaging carbon footprint is by using more recycled plastic in our packaging (see previous question). Increasing the use of recycled materials in the production of PET plastic bottles could substantially reduce the carbon footprint of plastic packaging, research suggests. 

Reducing the weight of our packaging is another way we are reducing its overall carbon footprint. The plastic packaging we use today is far lighter than glass, which makes it easier and less energy intensive to transport. We are looking to bring that weight down even further, because every gram of plastic saved means less energy expended across our supply chain. In 2018, by reducing the weight of our bottles, cans, closures and labels, we saved 1,983 tonnes of packaging material and 4,663 CO2et of carbon. This represented a 14.2% reduction in our packaging carbon footprint since 2010.

Collection and Litter

How are you going to reach your 100% collection target?

We want all of our packaging to be collected for recycling and have a second life either as a new drinks package or to be used for another purpose. We know this an ambitious goal, but we're determined to achieve it. 

Recent years have seen an increasing focus and growing public concern around plastic waste. In 2018, the European Commission proposed new rules restricting the use of single use plastics, which represent around half of all marine litter in Europe.

We’re committed to leading the way towards a circular economy where 100% of our packaging is collected, reused or recycled. Achieving a 100% collection rate for

our packaging is a complex challenge. Our assessments show that achieving this target depends on the widespread adoption of well designed deposit return schemes or a significant improvement in packaging collection rates through local household collection schemes.

In 2018, to increase packaging recovery rates in our markets by helping to improve recycling and collection systems, we continued to work in close collaboration with local governments, industry partners and consumers. We’re currently working with a range of recycling and collection organisations across Western Europe, including Fost Plus in Belgium, CITEO in France, Remondis and Interseroh in Germany, WRAP and Valpakin Great Britain, Infinitum in Norway, Ecoembes in Spain and Returpack in Sweden. Because we’ve always operated on a local level, we know that each of our markets is different. So we’re approaching this on a market-by-market basis, identifying and supporting the right recovery systems for each territory.

Achieving our 100% collection target requires dedicated time and resources, as well as internal collaboration. To support this, in 2018 we set up the Recovery Management Office (RMO) – a cross-functional office dedicated to packaging recovery that draws together skills and knowledge from across our business.

Among its other functions, the RMO has developed a methodology that provides a more detailed understanding of CCEP’s recovery rates by material by market. This has given us a more accurate baseline for our 100% collection target.

We continued to support anti-litter and ocean clean up initiatives across our territories through local community partnerships. Major initiatives in 2018 included Mares Circulares (Circular Seas), a coastal waste collection campaign co-financed by The Coca-Cola Foundation. A total of 584 tons of waste was collected from 82 beaches, 12 ports and 11 marine reserves along 270 kms of coastline in Spain and Portugal and involved 5,270 volunteers. All collected PET bottles were reintegrated into our value chain in Spain.

How much of your packaging are you collecting currently?

As of 2018, we estimate that 74% of our packaging across our territories is being collected. This represents an aggregated number, based on packaging collection rates by material in each of our markets which is then applied to our own packaging volumes. The way that packaging collection rates are calculated may differ across our markets and therefore this aggregated number should be treated as an estimate. 

We are working to understand the calculation methodologies behind the recycling rates for beverage packaging across all of our markets. The data sources that we have used in 2018 to calculate our packaging recovery and value chain carbon footprint can be found in our methodology document. Rates for PET packaging collection can be found in our country data sheets

Plastic waste has become a major area of concern. What is CCEP’s position on this issue, and what are you doing to address it?

Recent years have seen an increasing focus and growing public concern around the impact of plastic waste on the environment and our oceans. This has led to the introduction of new regulations around single use plastic packaging. In 2018, the European Commission proposed rules restricting the use of single use plastics, which represent around half of all marine litter in Europe.

The world has a serious plastic waste problem and as a major producer of packaging we’re determined to play a leading role in finding solutions. As part of our sustainability action plan we’ve made a number of commitments to reduce the impact of our packaging. In 2018, 27.6% of the PET we used to make our PET bottles was rPET and 98% of the packaging we used was recyclable.

Plastic is a complex issue. On the one hand, far too much plastic packaging ends up as litter or in our oceans. On the other, plastic can be a highly sustainable packaging material that’s easy to recycle, with a lower carbon footprint than aluminium or glass. At CCEP, we believe the answer lies in building a circular economy, where 100% of our primary packaging is collected and reused. We’re looking at ways to make closed loop recycling a reality by supporting well designed deposit return schemes and partnering with local household collection schemes, as well as investing in the rPET supply chain and PET reprocessing infrastructure.

In 2018, we also introduced a number of initiatives to reduce single use plastic in our packaging. This included replacing shrink wrap with cardboard on our 10 x 15cl cans in Belgium, France, Germany, Luxembourg and the Netherlands. We are also actively supporting anti-litter programmes across all our territories.

We recognise that addressing the challenge of plastic waste requires industry-wide collaboration, and we support initiatives that make this possible. Platforms like the Ellen MacArthur Foundation’s New Plastics Economy Initiative, the UK Plastics Pact and the French National Pact on Plastic Packaging provide a strong signal that change is possible. In 2018, CCEP became a founding member of The UK Plastics Pact. Led by WRAP, the Pact is a cross-sector initiative bringing together the entire plastics value chain behind a common set of ambitious targets to create a circular economy for plastics. In February 2019, CCEP was one of the signatories of the French National Pact on Plastic Packaging which establishes a series of concrete commitments on packaging.

What are you doing to address the plastic waste and litter that is already on our streets and in our oceans?

Through local community partnerships across Europe, we support a wide range of major clean-up campaigns.  As well as removing litter, the campaigns help address the source of the problem by influencing consumer behaviour and raising awareness around littering and recycling.

Our clean-up campaign partners include the Ecomar Foundation in Spain and Portugal, Keep Britain TidyKeep Scotland Beautiful and Keep Wales Tidy in the UK, and Mooimakers and Wallonie Plus Propre in Belgium. In Germany, we partnered with the customer Delivery Hero for a forest clean-up. See our stories for more detail on our current clean-up campaigns and partnerships. 

Inspiring Consumers

How are you encouraging consumers to recycle more?

Consumers have an important role to play in ensuring that our packaging is collected and recycled and does not end up as litter or in the oceans. We’re determined to use the reach of our brands to encourage everyone to recycle more. Across our markets we support a wide variety of consumer recycling and anti-litter campaigns, as well as putting clear recycling messages across all our packs. We plan to increase our investment in these campaigns in future.

2018 saw the launch of Across the Tracks, a major TV advertising campaign encouraging consumers to recycle plastic packaging, supported by on-pack messaging. The campaign was launched in the Netherlands, and was later rolled out in Sweden and Great Britain. Also in 2018, we launched #CokeDunks, a social media campaign aimed at teenagers in the UK. In Belgium, we introduced prominent recycling messages on 10 of our trucks, as part of a recycling campaign in collaboration with Mooimakers and Wallonie plus Propre.

Our research shows that many of our consumers are unaware that they can recycle our packaging. To raise awareness, we now include a clear “please recycle” message on many of our bottles and cans, as well as similar messaging on our secondary packaging. In some markets we also include messages advising consumers how best to recycle the packaging, based on the schemes available locally. These messages were rolled out across Western Europe in 2018.

Design Innovation

What role does sustainable design innovation play in your efforts to reduce packaging waste?

Through The Coca-Cola Company, we have led the way in introducing rPET into our packaging. We also brought PlantBottleTM to market – the first fully recyclable PET plastic beverage bottle made partially from plants. More than 40 billion PlantBottleTM bottles are now produced worldwide.

We want to go further, supporting innovation into new packaging materials and new ways to reduce the need for packaging and minimise waste. Part of this involves innovation on new ways to serve customers that encourage the use of re-usable packaging, such as our Freestyle smart fountain dispensers. Following Freestyle’s successful launch at the University of Reading in the UK, we trialled the system at two music festivals and a number of other events throughout the UK in 2018.

Our Stories


Loop Industries partnership


In 2018, we entered into a partnership and supply agreement with Loop Industries, a technology innovator in sustainable plastic. Loop’s breakthrough recycling technology enables high quality rPET to be created from plastic waste that previously couldn’t be recycled. Through the partnership we will purchase 100% rPET from Loop, to accelerate the use of recycled materials in our bottles. We expect to be using Loop rPET in our product packaging by early 2020.

At CCEP, we’re committed to ensuring that at least 50% of the material we use for our PET bottles comes from recycled plastic by 2025. Our partnership with Loop will help ensure that we have the sustainable supply of high quality rPET we need to achieve that aim.




the Secretary General for Fisheries, and environmental organizations such as Fundación EcomarAsociación Chelonia and Asociación Vertidos Cero have played a major role in the implementation of the project. 

The initiative involved more than 5,000 volunteers picking litter from 82 beaches along 270km of coastline in Spain and Portugal, 11 reserves marines and natural espaces and 12 sea beds. More than 584 tons of waste was collected, including 2,10 tons of PET. All of the PET collected will be reprocessed and reintegrated into the Coca-Cola value chain in Spain.

Litter clean-ups

5 territories

We continue to support litter clean-up initiatives across our territories through local community partnerships. Major initiatives in 2018 included Mares Circulares (Circular Seas), a project that has involved more than 170 public and private organisations concerned about the environmental sustainability of aquatic environments from prevention and collection of waste to research and raising awareness. 

Circular Seas has been built as a networking project that unites the efforts of every party involved in creating collaborations and where each element of the network can consider the project as their own. Within the framework of this collaboration, institutions such as the Ministry for Agriculture, Fisheries and Food, through

As well as rallying our own employees, we wanted to empower our entire supply chain to get involved – including our customers and suppliers – offering 200 free clean-up kits to our independent customers, with a further 400 kits being funded and distributed to participating SPAR stores. Over 300 stores have already signed up to take part in the initiative in their local areas, with around 1,300 people taking part in support of our environment. 

In Sweden, we supported the Keep Sweden Tidy Foundation’s national litter clean-up campaign, handing out litter picking kits at events across the country. 

Other clean-up campaigns we supported in 2018 included the Great British Spring Clean in Great Britain, an initiative from Keep Britain Tidy that brings people across the country together to clean up litter. Almost 200 colleagues took part in 12 events across Great Britain, including six events based at CCEP sites. 

For the Great British Spring Clean in 2019, employees from sites and offices across Great Britain have taken part in 40 litter pick-ups and raised awareness of the issues around waste management. From 22 March until 23 April, our Sustainability Champions and other volunteers became #LitterHeroes as part of the initiative. To celebrate this, we commissioned a Golden Litter Picker that passed between the different events CCEP supported. 


In November, 2018, CCEP in Germany held a forest clean-up in partnership with our customer Delivery Hero in Berlin. As a result, 348kg of rubbish was removed.

In Belgium and Luxembourg, around 500 colleagues took part in the Recycling Tour, in November 2018, which involved litter clean-ups and awareness-raising campaigns around all our sites. 

In March 2019, 100 employees participated in the Spring cleaning activation organised by Mooimakers and Wallonie plus Propre.


You Sort, We Recycle


In France, we supported You Sort, We Recycle, a major campaign that saw 12 drinks brands joining forces for the first time to encourage consumers to recycle plastic bottles. Created by our sustainable packaging partner CITEO, the campaign demonstrated that one plastic bottle, when sorted correctly, can be recycled to produce another plastic bottle in the future. The campaign was launched in Paris in July before expanding to 40 major cities across France. 


Honest glass


In 2018, Germany became the first country to launch a refillable glass bottle for Honest Tea. Featuring a twist-off lid and paper label, the bottle supports our commitment to packaging recycling, reusability and reducing plastic waste. The bottle contains 55% recycled glass, which is also in keeping with the Honest Tea brand, which promotes healthy, natural ingredients and lifestyles. In addition, Honest point of purchase materials in Germany were made from sustainable grass paper. Grass needs less water, energy and carbon to grow and produce than wood, weighs less and also requires shorter transport routes


Reverse vending machines summer trial

Great Britain

Research by Coca-Cola Great Britain reveals that 64% of British consumers would recycle more on-the-go if they were rewarded instantly for their actions(1). To test this finding, CCEP and Coca-Cola Great Britain partnered with Merlin Entertainments to trial reverse vending machines at some of the UK’s most popular family attractions in 2018.

During the trial, reverse vending machines were installed at four of Merlin’s leading theme parks: Alton Towers Resort, Thorpe Park, Chessington World of Adventures and LEGOLAND Windsor. Consumers who deposited their empty 500ml plastic bottles in the machines were instantly rewarded with a voucher to receive 50% off entry at 30 participating Merlin attractions.

Across the four theme parks, 26,373 bottles were collected between 25 July and 19 October 2018.


(1) Research carried out by YouGov on behalf of Coca-Cola Great Britain.

Total sample size was 2019 adults from Great Britain.

Fieldwork was undertaken between 15th - 19th June 2018. The survey was carried out online.

The figures have been weighted and are representative of all Great Britain adults (aged 18+)

Plastic Pact

UK Plastics Pact

Great Britain

Launched in April 2018 by WRAP, the UK Plastics Pact is a cross-sector initiative bringing together the entire plastics value chain behind a common set of targets to keep plastic in the economy and out of the environment.

CCEP is a founding member of the Pact, joining 41 other businesses including major food and drink brands, manufacturers and retailers. Together these businesses are responsible for over 80% of the plastic packaging on products sold through UK supermarkets. Members commit to four ambitious targets to cut plastic packaging waste and improve recyclability. The targets are closely aligned with our This is Forward packaging commitments.

The Pact is the first of its kind in the world. It will be replicated in other countries to form a powerful global movement for change, as part of the Ellen MacArthur Foundation’s New Plastics Economy initiative.

Packaging Pact

France National Pact on Plastic Packaging


In February 2019, CCEP was one of a number of signatories to the National Pact on Plastic Packaging in France, launched by the Ministry of Ecological and Solidarity Transition. Signatories subscribe to a common vision of the circular economy in which plastic, a major source of pollution, never becomes waste. 

The French National Pact is in line with the French Circular Economy Roadmap and the European Strategy on Plastics. It establishes a series of concrete commitments including:
- Defining a list of packaging to be designated as problematic or unnecessary and which measures should be taken to have them eliminated;
- Eco-designing packaging to make it reusable, recyclable or 100% compostable by 2025;
- Collectively reaching 60% of plastic packaging recycled by 2022;
- Incorporating an average of 30% recycled plastic into packaging by 2025;
- Leading awareness-raising and educational activities with the general public on the issues related to plastic pollution

The French National Pact joins a growing, global ‘Plastics Pact’ network, created by the Ellen MacArthur Foundation. The network brings together national and regional initiatives, providing a platform for cooperation and exchange of best practices, all working towards a global vision of a circular economy for plastics.

TerraCycle Loop


In January 2019, CCEP was one of a number of FMCG companies to join forces with recycling firm, TerraCycle, to trial a global shopping system and reuse model, called Loop. The e-commerce scheme is designed to reduce reliance on single-use packaging by offering a convenient and circular solution to consumers. The scheme will allow consumers to responsibly consume products in refillable packaging which is collected, cleaned, refilled and reused. In May, we’ll begin working in Paris on a pilot scheme with one of our customers Carrefour and our iconic glass bottles.

PET bottle machines

Packaging collection at Avans University of Applied Sciences

The Netherlands

In 2019, Avans University of Applied Sciences was the first university in the Netherlands to launch a major campaign to collect PET bottles separately, with a discount on catering as an incentive. In close collaboration with CCEP Netherlands and caterer Eurest, Avans is committed to reducing litter and encouraging the collection of valuable PET material.

On average, more than 1,000 drinking bottles are sold every day at Avans. After use, some of these bottles end up in plastic waste bins, however, the rest ends up as residual waste or even as litter.

All 12 Avans sites now have PET bottle machines or a large collection bottle. Students and staff receive a 10-cent discount for every PET bottle returned. This allows them to save for great prizes or spend the extra discount within the catering establishments at Avans locations.

Picture: From left to right - Roelof van Dinter (Coca-Cola), Jan Jacob van Donselaar (Compass/Eurest) and Paul Rüpp (Avans) at one of the PET bottle machines. Picture: Punt.