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Obesity is a complex problem caused by many different factors, with a significant cost to both society and individuals across Western Europe and around the world. Yet it is largely preventable through healthy diets and regular physical activity. We know that eating and drinking less sugar is an increasingly important issue for many people, so we are taking action to help our consumers do just that.

Strategy

We are making smaller, more convenient packages available, making it easier for consumers to control the amount of sugar they consume. We’re shifting our marketing spend to make people more aware of our low and no-sugar options. Finally, we are determined to give people the information they need to make informed choices.

We agree that too much sugar isn’t good for anyone and we support the current recommendation by the World Health Organisation (WHO) that people should limit their intake of added sugar to no more than 10% of their total calorie consumption.

Our Action on Drinks helps us to support UN Sustainable Development Goal 3 – Good Health and Wellbeing.

We are evolving our business to be a total beverage company, in line with changing consumer tastes, lifestyles and shopping habits. As part of this approach we are rethinking many of our recipes to reduce sugar across many of our brands, and are making low and no-sugar versions of the drinks people love, easier to find. We’re exploring and bringing to market new sugar alternatives that help us keep the great tastes people have come to expect from our drinks but with less sugar and fewer calories. We are expanding our portfolio to include many other beverages like organic tea, grab-and-go coffee, juices and purified water.

Actions

We’ll reduce the sugar in our soft drinks by 10% between 2015 and 2020, and that’s in addition to the 5% reduction achieved in the previous 5 years.

Water

We’ll aim for 50% of our sales to come from low or no-calorie drinks by 2025.

 We’ll continuously evolve our recipes and portfolio to offer a greater choice of drinks.

We’ll make it easier for consumers to cut down on sugar with straightforward product information and smaller pack sizes.

We’ll make sure we don’t advertise to children under 12 and that our sales and marketing practices evolve in line with external expectations.

Progress

  • reduction in the average sugar per litre in our soft drinks since 2010

  • of the volume of the drinks in our portfolio are low and no-calorie

  • of our sales volume of sparkling soft drinks are sold in pack sizes of 250 ml or less

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Actions

Together with The Coca-Cola Company, we are evolving our long-term business strategy to provide a greater choice of products with more low and no-calorie alternatives. We’re doing this by changing the recipes in our drinks to reduce sugar and calories, introducing new low and no-calorie products and developing smaller packaging to help people control their sugar intake. We’re also giving people straightforward, accessible information to help them make informed choices through front-of-pack nutritional labeling. Finally, we’re continuing to follow our long-standing policy not to target advertising to children under 12.

Reducing sugar

What are you doing to reduce sugar in your soft drinks?

Through our membership of the European soft drinks industry association, UNESDA, CCEP has committed to reducing its average sugar content per litre of product by 10% between 2015 and 2020, on top of the 5% reduction already achieved. We’re on track to meet this target, equivalent to removing an estimated 88,000 tonnes of sugar from our products.

Through The Coca-Cola Company, and other brand owners, we are reducing the amount of sugar in our drinks by altering our recipes, offering a greater choice and better promotion of no and low calorie options. In 2017, we reduced the average calories per litre of our products by 4.2% since 2015; and by 9.3% since 2010.

During 2017, we reformulated Sprite in the Netherlands so that it now comes in just one, zero-calorie version, and changed the formula of Fanta in France this year to reduce its sugar. In 2017, 117 of the drinks we sold have had their recipes changed to reduce sugar and calories.  This represents 8% of our total sales volume of consumer products that were reformulated by the end of 2017.

Offering more choice

What progress have you made in offering more no- and low-calorie options?

In line with our strategy to be a total beverage company, we are evolving our portfolio to offer consumers a greater choice of drinks, including no- and low-calorie soft drinks, waters, teas and juices. With The Coca-Cola Company, and other brand owners, we have introduced around 300 new low or no-calorie products and formulas to our portfolio since 2010, and we’re aiming to increase the number in the coming years. In 2017, 37% of the drinks we sold were low or no-calorie, and we’re aiming to reach 50% by 2025.

During 2017, we introduced premium organic tea brand Honest Tea across our countries, and expanded our energy drinks category with the introduction of Monster Hydro in Great Britain. In 2018, we launched Fuze Tea and AdeZ, a range of plant-based beverages with no added sugar. In addition, we launched a new Coca-Cola Zero Sugar Peach variety, and two new Diet Coke flavours including Fiesty Cherry and Exotic Mango. In Spain, we introduced Royal Bliss, a new addition to our range of adult drinks mixers. Water is another growing category, and in 2018 we will expand our GLACÉAU Smartwater brand to new countries including Norway and the Netherlands. In addition, the sugar content of Capri-Sun was reduced by 50% in 2018, through the use of stevia, a sweetener from a natural source, and will be available in Great Britain, Belgium and the Netherlands.

Making it easier to cut down on sugar

How are you helping consumers make informed choices about their drinks?

For many years, we have been at the forefront of providing consumers with easy-to-understand on-pack information about the calories and sugar content in our products. We are committed to ensuring that all of our products feature easy-to-understand ingredient information that helps consumers make the right beverage choices for different lifestyles and preferences.

Since 2009, we have voluntarily included Guideline Daily Amount (GDA) labelling on all of our packaging. We have also included front-of-pack Reference Intake (RI) information on approximately 98% of our packaging since 2013. In 2014, we joined the UK Government’s voluntary colour-coded, front-of-pack nutrition labelling scheme.

Where it is not possible to provide front-of-package labelling (for example, on returnable glass bottles in some countries), we make this information available on our websites or by other easily accessible means.

Together with The Coca-Cola Company and four other FMCG companies, including Mondelez, Nestle, Pepsico, and Unilever, we are taking steps to promote healthier diets and balanced lifestyles to tackle obesity. This multi-company task force is looking at the development of a meaningful, consistent and single nutrition labelling scheme across Europe, in compliance with existing EU legislation.

In 2017, we incorporated consumer guidance about portion-sizes in the labelling for all of our pack sizes of 500ml and above, which is currently being rolled out across all of our territories.

What progress have you made in offering smaller pack sizes?

We are committed to increasing the number of smaller, more convenient packages. Today, 4.8% of our sparkling soft drinks are sold in packs of 250 ml or less and we’re looking to increase this figure significantly by 2025. For example, we introduced a single-serving 250 ml can for Carrefour in Spain in 2017. We also changed the size of our glass bottle multi-pack from 250 ml to 200 ml in the grocery channel in France.

Do you offer any organic products?

Over the past year, together with The Coca-Cola Company and other brand owners, we have broadened the range of options available to consumers, including organic products. Our Honest Tea, Honest Coffee, ViO BiO, and Capri-Sun Bio are a few of the organic options we offer, making up 0.3% of our total sales volume.

Responsible marketing

How do you ensure that you market your drinks responsibly?

Our Responsible Marketing Guidelines provide guidance for our sales teams on how our products should be marketed. For example, we provide advice on how to collaborate with customers to develop meal and snack promotions that showcase healthier food choices and smaller portion sizes. We aim to make our no and low-calorie beverages most prominent in our meal deal or snack promotions.

What are your policies around marketing to children?

We have a long-standing policy not to advertise or market any of our products to children under the age of 12. While we can’t control everything every child sees, we are working with The Coca-Cola Company to proactively push the industry to advertise responsibly. We do not place advertising in media where the audience is under 12 years old, and do not design our marketing communications in a way that directly appeals to children under 12. We also participate in audits by external organisations that monitor our advertising to demonstrate compliance.

Through UNESDA, the European soft drinks industry association, we are committed not to advertise in printed media, on websites or during broadcast programmes aimed specifically at children. We do not undertake promotional activities aimed at under-12s and we never provide free samples to this age group unless an adult or carer is present.

We play a proactive role in leading local industry coalitions to strengthen our actions, with a particular focus on the rapidly evolving digital and social media environment and school policies. For example, in September 2017, together with UNESDA we announced a new commitment to stop selling soft drinks with added sugar in secondary schools across Europe.

Also in 2017, we updated our guidelines and produced a number of training briefs to ensure our sales and marketing teams are fully aware of our policy and procedures around these issues.

What are you doing to promote responsible consumption of alcohol?

Most of the products in our portfolio are non-alcoholic. However, in two of the countries where we operate, we do produce or distribute alcoholic drinks such as beer, wine and spirits. Together, these make up 0.1% of the volume of our portfolio.

In Iceland, our Akureyri facility near the Arctic Circle produces its own Viking brand of beer, as well as brewing other beers under licence. We also act as the distributor for premium spirit brands including Glenrothes, Highland Park, Macallan, The Famous Grouse, Disaronno and Buss Spirits in Belgium and Luxembourg. In each of these countries, we respect the local code of practice for the responsible marketing and promotion of alcoholic drinks. This includes providing messages on responsible drinking, and only marketing products through channels aimed at adults over local legal purchase age.

We know that our non-alcoholic drinks are often consumed on social occasions where alcohol is involved and that they can be mixed with alcoholic beverages. We have issued guidelines to our sales teams to ensure that any association of our products with alcohol is communicated in a way that encourages moderate and responsible drinking, and which complies with all relevant laws, regulations and industry codes on the marketing and sale of alcohol.

We also promote our drinks as a non-alcoholic alternative. In Great Britain, for example, we work in conjunction with the THINK! driver-friendly programme to offer a free second non-alcoholic drink at Christmas when ordering a Coca-Cola, Schweppes or Appletiser product. In 2017, we produced approximately 8,000 buy-one-get-one-free kits to bars and pubs across Great Britain.

Do you have GDA or other labelling on your products?

We aim to be clear and transparent in our labelling, ensuring clear front of pack Guideline Daily Amount (GDA)/Reference Intake (RI) labelling on all our packs so that people can see easily how many calories they are consuming.  All The Coca-Cola Company (TCCC) and Capri-Sun products bottled and sold by CCEP are compliant with this scheme except for waters which do not require GDA labelling. 98% of our volume is compliant. The remaining 2% of our portfolio, which is not compliant, are the drinks of our brand partner Monster Energy, which chooses not to put this labelling on front of pack. This means it is instead aligned with other energy drink brands such as Red Bull.  

 In Great Britain, we joined the government’s voluntary, color-coded, front of pack nutrition labeling scheme in 2014. As part of a multi-company task force we will begin using a meaningful, consistent and single nutrition labelling scheme across Europe (the Evolved Nutrition Labelling Scheme), in compliance with existing EU legislation.

In 2017, we also incorporated consumer guidance about portion-sizes in the labelling for all of our pack sizes of 500ml and above, which is currently being rolled out across all of our territories.

Our Stories

Honest Tea

Honest Tea

In line with our commitment to expand our product portfolio and deliver even more choice for our consumers, we launched Honest Tea in Great Britain, France, Belgium and Luxembourg in 2017. Honest Tea is a range of premium organic iced teas with low or no-sugar, and 100 calories or less per bottle. Three flavours are now available: lemon and honey, orange and mango and pomegranate and blueberries. For more information, please click here.

 

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Portion size labelling

On all of our bottles and packs over 500ml, we’ve introduced clear guidance about portion sizes. The large, eye-catching graphic makes it much easier to understand how much of the drink constitutes a single portion, helping consumers make more informed choices about their calorie intake. The new design has been rolled out across all our countries in Western Europe from 2018.

Capri Sonne

Capri-Sun

Capri-Sun has reduced the sugar content of its original range by 50% by introducing stevia, a sweetener from a natural source. Through the use of this sweetener, Capri-Sun has reduced total sugar content to 4.9 grams per 100ml, but also maintained the original taste of the original Capri-Sun. The new recipe will be available in all flavours in Great Britain, and will be available in Belgium and the Netherlands by the end of the year. This is the next step in Capri-Sun’s sugar reduction programme which has already included the launch of No Added Sugar variants in 2015 and Fruity Water in 2016.

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ViO-BiO LiMO leicht

Launched in Germany in 2017, ViO BiO LiMO leicht provides a low-sugar, artificial-sweetener free alternative for the already popular organic, vegan lemonade brand in Germany. Available in a variety of flavours, including Lemon-Lime-Mint, Orange-Mango-Passionfruit and Apple-Blackberry, the product is available in 100% recyclable PlantBottleTM packaging, containing 14% Plant PET and 35% recycled plastic. ViO BiO has 29% of the sales volume in the organic soft drink segment in Germany, and won a Green Brand Germany award in 2016/2017.