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Wednesday 20 November, 2019


The Coca-Cola System introduces innovative KeelClip™ packaging technology on multipack cans in Europe: a first for the NARTD industry

  • KeelClip™ to initially roll out in Ireland, the Netherlands and Poland early next year
  • Minimalist recyclable paperboard “topper” replaces plastic shrink film
  • Move supports Coca-Cola’s global goals to work towards a World Without Waste, where all packaging is collected, recycled and reused 

Coca-Cola and its strategic bottling partners Coca-Cola HBC and Coca-Cola European Partners have today announced that they will begin rolling out the KeelClip™, an innovative, minimalist paperboard packaging solution, on multipack cans across Europe. This move, representing a first for the non-alcohol ready-to-drink (NARTD) industry, underscores the Coca-Cola system’s commitment to pioneer packaging solutions that are more sustainable in terms of recyclability and overall environmental footprint as it works towards its global goals for a World Without Waste. 

The three partners have worked closely with Graphic Packaging International - developer of the KeelClip™ technology - to bring this sustainable packaging solution to market. This new type of packaging not only replaces the plastic wrap, but also minimizes the amount of paper/card required. 

As part of this initiative, Coca-Cola HBC will remove shrink-wrap from all its can multipacks in all European Union markets by the end of 2021. In total, Coca-Cola HBC will invest €15 million in KeelClip™ and will begin the roll-out in Ireland and Poland early next year, followed by Austria, Italy, Switzerland and Romania in 2020. All of Coca-Cola HBC’s European Union markets will have KeelClip™ by the end of 2021. This will save 2,000 tonnes of plastic and 3,000 tonnes of CO2 annually. The KeelClip™ will be used on all can multi-packs of up to eight cans, larger can multi packs will be bound by a carton pack.

Coca-Cola European Partners committed in October to removing all unnecessary or hard to recycle plastic from its portfolio, avoiding the use of more than 11,000 tonnes of virgin plastic a year across the countries where it operates. It will roll-out KeelClip™ in the Netherlands early next year with more markets to follow, investing €14 million in its factory in Dongen, Netherlands to install a new can line and a KeelClip™ packaging machine.

Marcel Martin, Group Supply Chain Director, Coca-Cola HBC said: “KeelClip™ is our latest investment in innovative, sustainable packaging solutions. Alongside the four water brands we introduced this year in 100% recycled PET bottles, the increased use of recycled PET and continued lightweighting across the portfolio, KeelClip™ is another demonstration of our commitment to delivering our World Without Waste goals.”

Joe Franses, Vice President, Sustainability at Coca-Cola European Partners  said: “Innovation is a key principle of our sustainable packaging work and the application of this fully recyclable paperboard KeelClip™, which comprises a top board that the cans clip into and a central cardboard ‘keel’ - similar to a ship’s keel - that stabilises the pack, is another example of how we are delivering on our commitment to remove all unnecessary and hard to recycle single-use plastic from our products.”

Steve Gould, Graphic Packaging International’s new product development and marketing director, beverage division, Europe said: “The KeelClip™ technology is effective for can multi-packs of various diameters and heights. This means that we can provide a safe, effective package with no need for secondary plastic. When businesses such Coca-Cola HBC and Coca-Cola European Partners invest in these technologies, we can really make a difference to the way we package goods and drive the industry to continue to change too.”

-Ends-

To find out more about Coca-Cola Western Europe and Coca-Cola European Partners joint Action on Packaging, please visit:  https://www.ccep.com/preview/action-on-packaging 

To find out more about Coca-Cola HBC’s sustainability commitments, please see: https://coca-colahellenic.com/media/3217/2025_1.pdf

To find out more about The Coca-Cola Company’s wider goals and actions on packaging waste, please visit: https://www.coca-colacompany.com/stories/world-without-waste

For more information please contact: ccep@mhpc.com / 02031282300

About Coca-Cola HBC

Coca-Cola HBC is a leading bottler of The Coca-Cola Company with an annual sales volume of more than 2 billion unit cases. It has a broad geographic footprint with operations in 28 countries serving a population of more than 600 million people. Coca-Cola HBC offers a diverse range of primarily non-alcoholic ready-to-drink beverages in the sparkling, juice, water, sport, energy, plant based beverages and ready-to-drink tea and coffee categories. Coca-Cola HBC is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting its business in ways that protect and preserve the environment and contribute to the socio-economic development of the local communities. Coca-Cola HBC is ranked among the top sustainability performers in ESG benchmarks such as the Dow Jones Sustainability Indices, CDP, MSCI ESG and FTSE4Good, among others.

About Coca-Cola European Partners

Coca-Cola European Partners plc (CCEP) is a leading consumer goods company in Europe, selling, making and distributing an extensive range of non-alcoholic ready-to-drink beverages and is the world’s largest independent Coca-Cola bottler based on revenue. Coca-Cola European Partners serves a consumer population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden.

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