News & Events

Monday 06 November, 2017

Coca-Cola in Western Europe sets ambitious new sustainability commitments on drinks, packaging and society

  • New Sustainability Action Plan, This is Forward, launched jointly by The Coca-Cola Company in Western Europe and Coca-Cola European Partners plc
  • Key commitments include:
    • 50% of sales in Western Europe from low/no calorie drinks by 2025
    • 100% collection of packaging and at least 50% recycled plastic for PET bottles by 2025
    • At least 40% of management positions held by women by 2025

LONDON, 6 November 2017 – The Coca-Cola Company in Western Europe and Coca-Cola European Partners (ticker: CCE) are today launching their first ever joint Sustainability Action Plan for Western Europe, This is Forward, with ambitious new commitments on drinks, packaging and society.

This is Forward sets out how The Coca-Cola Company in Western Europe and Coca-Cola European Partners will address some of the biggest issues in society by using their business and brands as a force for good, and with impact to meet complex global challenges. It has been developed through an in-depth consultation process with over 100 key stakeholders, governments, NGOs and customers, using insights from over 12,000 consumers across six countries and almost 1,000 Coca-Cola employees in Western Europe. 

The Coca-Cola Company in Western Europe and Coca-Cola European Partners will continue to work with these partners to deliver This is Forward, with a focus on three priority actions:

Action on Drinks: The Coca-Cola Company in Western Europe and Coca-Cola European Partners will evolve their portfolio to offer more choice to consumers.  By 2025, 50% of sales will come from low or no calorie drinks, which is an increase from 35% in 2016. They will further reduce sugar across their soft drinks portfolio by at least 10% by 2020, in addition to the 5% reduction achieved in the previous five years.

Action on Packaging: To ensure that none of their packaging ends up as litter or in the oceans, The Coca-Cola Company in Western Europe and Coca-Cola European Partners will aim to collect 100% of their packaging. They will also more than double the use of recycled plastic for their PET bottles to at least 50%, an increase from 21% in 2016. They will ensure that 100% of their packaging is recyclable or reusable by 2025. 

Action on Society: The Coca-Cola Company in Western Europe and Coca-Cola European Partners will increase the number of local community partnerships they run and support, as well as increasing the contribution their employees make through volunteering. They will focus on empowering young people and women, and will ensure at least 40% of management roles are held by women by 2025.

These priority actions will be underpinned by three supporting actions that are core to the plan; on climate, water and supply chain:

  • To cut greenhouse gas emissions from their core business by 50%
  • To replenish 100% of the water they use in areas of water stress
  • To make sure 100% of their main agricultural ingredients and raw materials come from sustainable sources by 2020 

The full Sustainability Action Plan is here.

Tim Brett, President of The Coca-Cola Company in Western Europe, said: “Sustainability has always been at the heart of our business, and we have made some tremendous progress. But we agree we can do more. Over 300 million people enjoy our drinks in Western Europe today and, working together with Coca-Cola European Partners, we have the power to act and create a positive difference, set new standards and lead the way; whether it is offering consumers a greater choice of drinks with reduced or no sugar, or keeping our packaging out of the oceans. This is Forward defines our attitude to doing better. We are not going to settle for the way things were done. There is no going back now.”

Damian Gammell, CEO of Coca-Cola European Partners plc - the Coca-Cola bottler covering 13 territories across Western Europe – said: “We have listened carefully to our stakeholders, customers, employees and consumers and our joint Sustainability Action Plan is our commitment to delivering the change they want to see. It establishes how we hold ourselves accountable to each other and the outside world and how we create an environment people want to work in and where they believe in what we are doing. Working together with The Coca-Cola Company in Western Europe, these actions will ensure we have a positive impact wherever we sell our drinks.”

The Coca-Cola Company in Western Europe and Coca-Cola European Partners will report back on progress against their sustainability targets in Spring 2018.

– ENDS –

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- and no-sugar options to help people everywhere more easily control added sugar. In addition to our namesake Coca-Cola drinks, some of our household names around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to our world. That starts with reducing sugar in our drinks and bringing new and different drinks to people everywhere. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates, and bringing economic opportunity wherever we operate. In fact, together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.

About Coca-Cola European Partners

Coca-Cola European Partners is a leading consumer packaged goods company in Europe, producing, distributing and marketing an extensive range of non-alcoholic ready-to-drink beverages and is the world’s largest independent Coca-Cola bottler based on net sales. Coca-Cola European Partners serves a consumer population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden. The company is listed on Euronext Amsterdam, the New York Stock

Exchange, Euronext London and on the Spanish stock exchanges, and trades under the symbol CCE. For more information about Coca-Cola European Partners, please visit and follow CCEP on Twitter, LinkedIn and Instagram.

Media enquiries:

Hannah Rizo

+44 (0)7583 050 655

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