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Thursday 04 August, 2016


Coca-Cola extends ‘GIRA’ youth project to Andalusia region in Spain

GIRA Project

As part of our ongoing commitment to the communities in which we operate, we’re excited to announce the expansion of our ‘GIRA’ project in Spain to Seville and the wider Andalusia region. GIRA is an initiative aimed at boys and girls aged between 16 and 23 who face difficulties when finding employment. Our programme helps to provide these young people with the skills and resources they need to make that first step onto the career ladder.

Andalusia currently has the highest youth unemployment rate in Spain with 57.3% of people aged 20 to 24 years old unemployed*. This year, we’ve extended our GIRA project to other regions, which until now was has only run in Madrid.

We first created the programme to help young people in Spain get the best out of themselves and start a new future. We recognise that all young people have talent, but unfortunately not everyone has access to the same opportunities in life. Through our comprehensive training programme, which runs in partnership with the likes of the Red Cross, Foundation Gipsy Secretariat and Fundación Proyecto Don Bosco, our goal is to help participants gain confidence and develop the skills a young person requires when entering the working world.

2,100 young people have now taken part in GIRA between 2012 and 2015. Of that number, 73% of participants decided to return to studies and 27% found a job as a result of the programme. During 2016, we hope that the project will benefit a further 800 young people – 100 of whom currently live in Seville.

*Spanish Labour Force Survey for Q1 of 2016

 

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